Discovery Set Diaries | Entry No. 05 —Fleurit Parfums
- Hilary Burke
- Jan 11
- 3 min read
Updated: Mar 19
Sometimes you’re drawn to something simply because it feels familiar. That’s exactly how I found Fleurit Parfums.
The introduction came through an Instagram account I follow — The Drydown, San Diego’s first and only niche/indie fragrance boutique. San Diego was home for many years, so seeing this little shop — one I’d never actually stepped into — stirred something familiar in me. The way places and memories do.
It was through The Drydown’s posts that I first noticed Fleurit Parfums, and I was immediately intrigued by the brand’s blend of old and new: fragrances rooted in the birthplace of perfumery, Grasse, and carried west to the sun-soaked town of Carlsbad, California. Sometimes it takes the smallest thread — North County (IYKYK) — to connect the dots.
As I explored Fleurit further, I fell in love with the concept of Garde-Robe de Parfum — the idea that perfume, like clothing, can be worn alone or layered to express personal style, mood, season, or occasion. A fragrance wardrobe. I imagined curating looks and scents the same way I do outfits. Lucky for all of us, though, founder and CCO Lynn King has already done that work with Fleurit’s debut collection.
From the moment I opened le coffret de parfum, I knew this was meant to be an experience. The box itself was stunning — thoughtful, refined, and intentional. Inside: black grosgrain ribbon embossed with the Fleurit name, tissue paper done just right, and even a generous, reusable tote in the brand’s signature colors. Before I’d even smelled a single note, I felt cared for.
Inside the coffret, each fragrance was nestled in its own tiny black box, sealed with a stopper — no atomizers. At first, I’ll admit, I was annoyed. Then I understood. This was deliberate.
Dabbing perfume instead of spraying forces you to slow down. It feels ritualistic. Luxurious. Rooted in heritage. It honors how perfume was once experienced — intimate, tactile, restrained. And in this moment, it felt especially meaningful.
A side note: I’m just recovering from COVID and have been unusually sensitive to scent. Sampling this collection through gentle dabs on pulse points gave me a softer, more mindful experience — and honestly, a realization. Somewhere along the way, perfume sampling has become too much. Beast mode fragrances.
Over-spraying. Chasing the next hit. I don’t want that anymore.
I want to lean in to smell someone. I want to wonder if I’m smelling perfume or something else entirely. I want fragrance to feel like art again — not a tally on a shelf. Dabbing these scents transported me back to a time before atomizers, before excess. Sampling Fleurit any other way would have felt inauthentic.
With its French traditions and Southern California ease, Fleurit beautifully captures what the brand calls Laidback Luxury. And that’s exactly what I experienced.
Included in le coffret de parfum:
Fleuriste
Fleurs de Déesse
Sainte Fumée
Fleur de Tabac
Gâteau des Anges
Of the five, three immediately resonated with me — add to cart energy.
My Fleurit Parfums Experience
Sainte Fumée
Sainte Fumée (Holy Smoke) was instant infatuation. Musky and creamy, it blends brooding incense with soft orris butter, subtle sweetness from pink berries and cassis, and dries down into a smoky, mysterious trail that feels deeply carnal and magnetic. Immediate purchase.
Fleuriste
Fleuriste (Flower Shop) was a joyful contrast — green, fresh, and bursting with citrus. It felt quintessentially French, like wandering through the winding streets of Grasse with floral notes floating from open doors and gardens. Yet it remains modern and vibrant. This is a fragrance that moves effortlessly through seasons and moments — daytime lunches, conference calls, garden parties, and date nights. Fleurit’s Laidback Luxury bottled.
Gâteau des Anges
Gâteau des Anges (Angel Cake) leaned gourmand, but with restraint. Warm, buttery vanilla cake with peach, creamy milk, caramel, and a subtle boozy edge that keeps it sophisticated. Comforting without being cloying. Gourmand done right — and layered with Fleuriste? Pure magic.
Final Fleurit Collection Thoughts
This coffret was an emotional, visual, and olfactory journey from start to finish. Fleurit Parfums invited me to slow down, reconnect with the roots of perfumery, and experience fragrance as something intimate and intentional again. From the packaging to the dabber samples to the scents themselves, this discovery set was truly scent-sational — and one I’ll return to again and again.
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