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Brand / Pillars


What the heck is Sooo Human?
Hi, I’m Hilary and this is Sooo Human. This photo looks polished (I mean a professional took it ) — but if you zoom in close enough, you’ll see a woman who’s lived some real life, with great makeup and hair (professionally done). I’m a mom, wife, recovering addict, recovering perfectionist, and a woman navigating chronic pain, grief, and aging… with a sense of humor and a really good moisturizer. I’m learning how to live well, look well, and feel well… without pretending it

Hilary Burke
Jul 14, 20251 min read


Soft is Not a Flaw, It's a Flex
I’ve been seeing the word “soft” a lot lately. Clearly I’m in my “soft girl era” and the algorithms are picking up on it. Soft mornings. Soft skin. Soft life. It’s all over my feed. And I’ll be honest — at first, it rubbed me the wrong way. For a long time, “soft” wasn’t something I wanted to be. It felt like weakness. Like failure. Like flesh. Like not quite enough, physically, emotionally, and mentally. As someone who’s always been a go-getter, an, “I’ll just do it myself”

Hilary Burke
Jul 14, 20252 min read


Pillars of Sooo Human
The Sooo Human “pillars” are how I organize the chaos. They’re the themes that keep showing up in my life.

Hilary
Jun 29, 20251 min read


One Year Without My Mom
Mom's 75th Redo Momma, I can’t believe the 7th marked a month since you left your heavenly body. These last few weeks have felt like the longest of my life. Learning to navigate my life without your physical presence has been the hardest challenge of my life. Going from speaking every day to never hearing your voice again has been the hardest day to day to accept. We talk about you everyday and I start and end my day with a blessing for your new eternal life to be one of pea

Hilary Burke
Jun 7, 20252 min read
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