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Discovery Set Diaries | Entry No. 05 —Fleurit Parfums
Sometimes you’re drawn to something simply because it feels familiar. That’s exactly how I found Fleurit Parfums.
The introduction came through an Instagram account I follow — The Drydown, San Diego’s first and only niche/indie fragrance boutique. San Diego was home for many years, so seeing this little shop — one I’d never actually stepped into — stirred something familiar in me. The way places and memories do.

Hilary Burke
Jan 113 min read


Discovery Set Diaries | Entry No. 04 Octavia Morgan Los Angeles
Los Angeles has my heart — it always will. I went to undergrad there and, in many ways, grew up on the streets of Hollywood. Some of the best and worst moments of my life unfolded in the City of Angels, so when I see a fragrance house emerge from LA, you know I’m diving in nose-first. I first learned about Octavia Morgan Los Angeles from a fellow fragrance lover, @mrcologne76 , who posted about the brand in late December. The aesthetic immediately caught my eye: clean, clear

Hilary Burke
Jan 85 min read


Discovery Set Diaries | Entry No. 03: Mind Games — Artisan Collection
Similarly to my blog on the first collection (Soulmate), I took the creative liberty of creating a Fragrance Legend to help convey how the fragrances behaved and felt to me — the energy they gave off, not necessarily their technical chess correctness.
This second discovery, the Artisan Collection, continues Mind Games’ exploration of chess through fragrance—this time with more intensity, tension, and heat.

Hilary Burke
Jan 55 min read


Discovery Set Diaries | Entry No. 02: Mind Games — Soulmate Collection
Full disclosure: I am not a chess player. My son is. And through him, I’ve come to appreciate the artistry of the game, the choreography of the mind, the tradition, the patience, the quiet intensity. It’s almost a dance. And Mind Games honors that spirit beautifully.

Hilary Burke
Jan 25 min read


Discovery Set Diaries | Entry No. 01: Matière Première
Matière Première translates to “raw material” — and that philosophy is the backbone of this French fragrance house. Each perfume is built around one central ingredient, pushed to a deliberately high dosage. Nothing diluted. Nothing decorative. Just the ingredient, fully expressed. The brand is also known for its strong sillage and impressive use of naturals: most compositions contain 85–92% natural ingredients. For context, many mainstream fragrances contain closer to 20% na

Hilary Burke
Jan 12 min read


The Gift He Thought He’d Hear About
When he gave me the gift, there was a softness to it — a kind of hopeful confusion around timing. He thought the masterclass was happening sooner. He talked about it as if it were just around the corner.
“I can’t wait to hear all about it,” he said.
I smiled. I thanked him. I promised him I would tell him everything.
But inside, I knew.

Hilary Burke
Dec 15, 20252 min read


Grapefruit, Winter’s Fruit
A love letter to citrus, memory, and my newest fragrance obsession: Lavanila. Grapefruit season is upon us. When we think of citrus fruits, most of us picture warm breezes, summer sun, maybe even the Southern orchards where citrus thrives. But the truth? Grapefruit is a winter fruit — arriving quietly just as the temperatures drop, the snow settles, and the days turn inward. And Lavanila’s Vanilla Grapefruit feels like the perfect olfactory companion for this season — crisp,

Hilary Burke
Dec 10, 20252 min read


9 Products I fell in love with in the month of November
inspired by @coffee.and.concealers 🤍 November 2025 was… brutal. I buried another parent. The weather turned colder. The days got noticeably shorter. And the dark — both inside and outside — felt heavier than it has in a long time. And yet, even in a month that heavy, tiny joys still found me. A comforting shower. A scent that softened the edges. A moment in the mirror where I caught my own reflection and thought, okay… my lips look fire today. So here they are: Nine product

Hilary Burke
Dec 5, 20253 min read


The Purse with the Comma and an Ellipsis
This morning, while doing something as ordinary as switching my purse from fall to winter mode, I found myself holding a memory I hadn’t touched in years. A black Jimmy Choo bag — sleek, structured, quietly glamorous — gifted to me by my mom sometime in 2007. The kind of gift that, yes, absolutely came with a comma in the price tag. My colleagues at the time used to joke that it was my “ comma bag ,” and honestly? They weren’t wrong. It was extravagant. Bougie, even. And my

Hilary Burke
Dec 4, 20253 min read


Cuir Tassili: My Leather & Lace
Some perfumes introduce themselves politely. Others not so much. Cuir Tassili walks in with a presence — half leather jacket, half lace slip — and somehow both feel right. I’ve been completely obsessed with this fragrance lately. It’s marketed as unisex. But it’s also deeply contradictory. Some days it leans into its structured, leathery edges. Other days it opens into sweetness and softness. It shape-shifts as my body moves throughout the day. Every time I wear it, I hear S

Hilary Burke
Dec 2, 20252 min read


A Layering Story: Remember Me × Iris des Champs
A creamy iris chai for the season—and for the soul. Sometimes fragrance pairings feel accidental. Others feel intuitive. And then there are the rare combinations that feel… meant to be . I don’t know why I reached for these two particular fragrances, but I’m glad it did. That’s what happened when I started layering Jovoy Remember Me with Houbigant Iris des Champs . On their own, they’re beautiful. Together, they’re something deeper—almost like the name and the note found

Hilary Burke
Nov 30, 20252 min read


✨ The Vase That Holds Everything
There are some objects that stop being objects. They become something else entirely —a feeling, a memory, a tether. This vase is that for me. A row of delicate glass tubes held in a simple gold frame — elegant, understated, timeless. Quintessentially my mom. It lived at the center of her dining table for years, catching light, catching petals, catching moments. Now it lives in my home. On my sideboard. In the shifting light of east- and south-facing windows. And every time I

Hilary Burke
Nov 28, 20252 min read


The Iris Diaries — Entry No. 2
Seven Iris Scents, One Grief Journey, and the Quiet Ways Scent Keeps Us Connected
I’ve been spending time with iris again—the flower, the note, and the man who unexpectedly led me to it.

Hilary Burke
Nov 23, 20253 min read


Feeling Rather Vanilla, in Fragrance & in Mood
These days I am feeling rather vanilla, in fragrance and in mood. There’s a quietness to me lately — a soft, muted version of myself. I’ve been calling it feeling very vanilla. Not boring, not bland… just simple. Quiet and subdued. The fragrance equivalent of sitting in your own silence. It’s that feeling when your routines become pared down to the essentials, when “good enough” becomes the goal, when your mind doesn’t want fireworks, it wants familiarity. I guess I have van

Hilary Burke
Nov 15, 20254 min read


Shalimar L’Essence
The scent that met me where memory and modernity collide. It’s everything I needed it to be. My Karkey, The Duchess A few weeks ago I walked into the department store the other day fully prepared to buy Guerlain’s iconic Shalimar . My grandmother’s signature scent. A fragrance woven into some of my earliest sensory memories. I could practically see her vanity — her powders, her cold creams, the soft clatter of her gold charm bracelet — and that emblematic bottle of Shalimar t

Hilary Burke
Nov 14, 20252 min read


💫 Mon Thoughts on Mon Guerlain
Grief has a funny way of showing up in unexpected places. For me, lately, it’s been showing up in scent. I can’t take credit for the title — Mon Thoughts on Mon Guerlain — I read it somewhere, but I loved the scent-iment 😉. And honestly, it fits this story perfectly. I was in a department store the other day, planning to buy Guerlain’s Shalimar. Not because I adore the scent, but because it’s iconic — and because it reminds me of my Karkey. Yes, you read that correctly. K

Hilary Burke
Nov 8, 20252 min read


A Beautiful Unboxing: DS & Durga and Me
The last few weeks have been a blur and I am just now coming up for air. In my fog of returning home I was opening packages and this gorgeous Deluxe Box Set from DS & DURGA had arrived as a gift. 🙏 What a beautiful surprise to unbox at a time where I was feeling so low. Exploring these miniature perfumes was just the distraction my grief needed in that moment. A standout for me was Radio Bombay - the way it burst into my senses with its woodsy, iris and creamy coconut textu

Hilary Burke
Nov 3, 20251 min read


The Walk Down The Aisle
11/03/2012 I remember this moment like it was yesterday. Right before the doors opened and you began walking me down the aisle- it was just you and me inside the church vestibule. We were giggling with nervous energy and you were saying “this really should be your father”, literally right up until the moment you handed me off to Pops, you questioned if you belonged there. GeeGee, you were my father too. That’s why you did stand in that tiny church vestibule with me. For nearl

Hilary Burke
Nov 3, 20251 min read


Air: The Scent That Found Me in the Dark
The darkest part of grief isn’t always the moment someone dies…it’s what happens after.
Since my stepdad took his final breath on October 22nd, I haven’t felt anything. I haven’t wanted to feel. I still don’t. But that silence inside me isn’t sustainable. I have children. A spouse. A business. Commitments that don’t wait for grief.

Hilary Burke
Nov 3, 20252 min read


ELM Biosciences Review: Martha Stewart’s Skincare Line That Actually Surprised Me
I did not want to like this serum and supplement combo. I mean, I was excited to try it — I’m a Martha Stewart fan (obviously) — but I was perfectly happy with my current skincare routine. And now, Elm Biosciences has gone and messed me up… in the best possible way. If you know anything about me, you know skincare is my love language (the other being perfume). I consider myself a skincare enthusiast — not one to chase hype or fill my cart at Sephora. So when I heard Martha h

Hilary Burke
Oct 17, 20254 min read
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