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My LA LA LOVE Story
Perfumehead: LA LA LOVE Scent Profile: Gourmand / Ambery Key Notes: Vanilla Absolute · Smoked Amber · Cognac · Saffron Randy Newman nailed it back in 1983 — “I love L.A.” Even though it would be another 15 years before I lived there, I can still say it now: I love L.A. — always have, always will. When I first learned about Perfumehead , a luxury fragrance house born in Los Angeles and dedicated to exploring what founder Daniel Patrick Giles calls “The Osmocosm” (osmo: smel

Hilary Burke
Oct 13, 20253 min read


Floraïku: One Umbrella for Two
One Umbrella for Two bursts to life with the nutty aroma of Puffed Rice Accord and Genmaicha. I wasn’t familiar at first with this Japanese brown rice tea, but the popping, roasted warmth hit my senses immediately — almost too much at first — and then softened as the sweet, tart blackcurrant stepped forward.

Hilary Burke
Oct 12, 20251 min read


The Many Moods (and Seasons) of Vanilla
Scent, like us, changes with mood, time, temperature, and tenderness. And if there’s one fragrance note that feels like home to me, it’s vanilla. Warm, familiar, and endlessly shape-shifting — it’s one of those scents that never gets old yet never smells quite the same twice. Vanilla can be cozy or bold, creamy or woodsy, airy or sultry. It’s a shapeshifter — a scent that evolves with mood, temperature, and time of year. And understanding how it shifts means you can create

Hilary Burke
Oct 8, 20254 min read


The Necklace that Found Me
A story about timing, memory, and the ways love shows up when we least expect it.
Sometimes the universe leads you into exactly the right place, at exactly the right time — even if you think you’re just killing time before an event.

Hilary Burke
Oct 3, 20252 min read


The Airport Reset
Between flights, family, and fibro flare ups — I’ve learned to lower the commitment bar and raise the self-care. Wellness doesn’t have to look pretty and include pampering; sometimes it’s a neck pillow and a refillable water bottle at gate B6.

Hilary Burke
Sep 29, 20252 min read


In My Grief Era
What if we welcomed grief like a soft, oversized sweatshirt instead of pushing it away? What if we wore it openly — in words, in tears over coffee, in laughter while telling old stories — instead of tucking it into the shadows?

Hilary Burke
Sep 21, 20252 min read


To Tone or Not to Tone: That Is the Question
Ah, the eternal skincare debate: are facial toners really worth it? Are they good for your skin? Just clever marketing? Or a totally unnecessary extra step?

Hilary Burke
Sep 15, 20253 min read


🌸 Summer Scents Wrap-Up → Fall Transition
Summer may be (almost) over, but my scents are still stuck in July. Anyone else having trouble letting go of the smell of coconut, pineapple, sunscreen, and sex wax? I am. That’s why today feels like the perfect day to rank my top five fragrances of summer 2025. And you have no clue how hard it was to stop at five. In no particular order (because that would be impossible)… here are the ones that carried me through summer. ☀️ My Summer Favorites (Top 5… Okay, 6) Snif Coco Shim

Hilary Burke
Sep 8, 20254 min read


Grief Is the Thread I Never Asked For
Grief is part of my DNA. It's not just something that happened to me - it's how I became Sooo Human.

Hilary Burke
Sep 4, 20252 min read


✨ “Welcome to Under-Eye HQ”
Every successful operation needs the right team… mine just happens to work under my eyes.
Like any great team, it’s not about having a deep roster — it’s about having the right roles filled. Each member contributes to the overall function and health of the team… and my skin.

Hilary Burke
Aug 31, 20252 min read


Powders, Pumps & Price Tags: From Drugstore to Dermatologist-Grade
Not all Vitamin C serums are created equal

Hilary Burke
Aug 21, 20255 min read


From Armpits to Ankles: A Sooo Human™ Guide to Body Skincare
Skincare doesn’t stop at your jawline. The skin on your body deserves just as much love and attention as the skin on your face. Taking care of your body should be a ritual of self-care, confidence, and wellness - just like your facial serums and sunscreen. I want to talk about good skincare for the body. Not the kind that goes on your face (that’s a whole other blog post) I mean the skin from the neck down. The skin that sweats, stretches, flakes, shimmers gets neglected and

Hilary Burke
Jul 28, 202522 min read


Skincare as Inheritance: What My Mom Passed Down Beyond Good Genes
Looking back, skincare wasn’t just something my mom did. It was something she loved.

Hilary Burke
Jul 25, 20253 min read


Skincare that Won’t Break the Bank (or your tweens/teens skin barrier)
Let me start with this: I’m not a dermatologist. I’m not a pediatrician or an esthetician. I’m just a skincare enthusiast — and a mom — who’s spent more than a little time reading labels, researching ingredients, and navigating the wild world of skincare for myself and my kids. With the influx of influencers and trendy skincare routines, tweens and teens are being hit with a flood of product recommendations — many of which are way too harsh for developing skin. And don’t eve

Hilary Burke
Jul 23, 202520 min read


What the heck is Sooo Human?
Hi, I’m Hilary and this is Sooo Human. This photo looks polished (I mean a professional took it ) — but if you zoom in close enough, you’ll see a woman who’s lived some real life, with great makeup and hair (professionally done). I’m a mom, wife, recovering addict, recovering perfectionist, and a woman navigating chronic pain, grief, and aging… with a sense of humor and a really good moisturizer. I’m learning how to live well, look well, and feel well… without pretending it

Hilary Burke
Jul 14, 20251 min read


Pillar IV: Motherhood in the Middle
July 4, 2025 Road Race I call Pillar IV: Motherhood in the Middle. Where I’m caffeinated, moisturized, and one parenting decision away from a meltdown. Yep, that’s Pillar IV alright. My kids are older now. The baby years are behind me, and I’m in the wild space between “Mom, I need you” and “Mom, please don’t talk to me in public.” - I once heard it described as “the jungle years”. Being a mom to a teenager and a 10 year old is weird. They don’t need you the way they used

Hilary Burke
Jul 14, 20252 min read


Soft is Not a Flaw, It's a Flex
I’ve been seeing the word “soft” a lot lately. Clearly I’m in my “soft girl era” and the algorithms are picking up on it. Soft mornings. Soft skin. Soft life. It’s all over my feed. And I’ll be honest — at first, it rubbed me the wrong way. For a long time, “soft” wasn’t something I wanted to be. It felt like weakness. Like failure. Like flesh. Like not quite enough, physically, emotionally, and mentally. As someone who’s always been a go-getter, an, “I’ll just do it myself”

Hilary Burke
Jul 14, 20252 min read


Things I Cried About this Weekend
He’s off. My teenager — my actual baby who was just a wide as he was tall, who was playing with plastic dinosaurs like yesterday — is at sleepaway camp. This isn’t his first year away, but this year just felt differently. I’m proud. I’m excited for him. But I also may have cried in the car… and at Orange Theory… and while folding his socks 😭😭😭 Tears of joy for his growth and independence. Tears of love and the emotional gut-punch of letting go. Tell me: What absurd or real

Hilary Burke
Jul 14, 20251 min read


Three scents. A million moods. One human — trying her best.
Some weeks I reach for a signature scent and stick with it. This week? I wore three. Because apparently, my nervous system wanted options. Thank you fibromyalgia flare up! Each one matched a different day, a different emotional need — Here’s what I wore and why: ⸻ Atheeri by Lattafa Lattafa fragrances are some of my favorite and this one has my Sweet, musky, creamy — this one hits like powdered sugar with side-eye. I needed something grounding that still felt flirty. Like I h

Hilary Burke
Jul 12, 20252 min read


5 Products That Helped Me Through My Flare Up
This flare-up has been a rough one. Different than others. Way more fatigue, not as much pain. More pins + needles. Less sleep. Fibromyalgia is weird! Sleep? Not really happening. Focus? LOL. Nervous system? Over it. (Buck Moon, are you done yet?? ) But even with the fatigue and brain fog, I’ve stayed with myself. Rest hasn’t looked like deep sleep — it’s looked like softness (there’s that word again). Slowness. Listening. Here’s how I’ve been caring for my flare-up body: Pa

Hilary Burke
Jul 11, 20251 min read
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